DEFINING FASHION: Social Media Terms
Daisy here, ready to drop the definitions that social media managers live by. No faff, no fluff, let’s get into it.
Views vs Reach
Instagram likes to tell you both, without telling you why they’re different. Views = the amount of times a piece of content has been viewed, it could be 100 views from 100 different people, or 100 views from the same (creepy) user - it just could the amount of views a piece of content has received. Reach = the number of unique profiles who have seen the post. So reach is a little smarter in counting how many people actually saw your post.
More views might mean people are coming back to your content, whereas more reach might mean you used a great hook and reached a new audience.
ERR
My clients are sick of hearing me preach about this one: Engagement Reach Rate. This is a percentage that tells you what percent of the people who saw your post interacted with it. If 1% of people interacted with it maybe it wasn’t scroll stopping enough, if 5% of people engaged with it you must have really broken through! (both those numbers look low, I know, instagram is the devil and most band accounts get an average ERR of 2%, so don’t beat yourself up about it.)
Instagram analytics don’t give you this percentage unfortunately, but you can easily figure it out yourself with the sum
(engagement-reach)x100
Understanding your analytics.
Understanding your analytics isn’t as hard as it sounds. Help yourself by setting goals (for example - grown our audience, gain more followers) because having something aim for tells you what metrics you need to be measuring (for example - to achieve this growth we need to be focusing on increasing our reach) and that means that you can analyse your performance, and make the choices that will get you there. (for example - if your reels get more reach than your carousels, post more reels. If content showing your face with a voiceover gets more reach, make more of those. etc.)
And that way - you’ll be posting strategically, not exhausting yourself hopping on every random trend you see.
Simple!